Chronic Disease Fund

Across the country, millions of Americans are fighting a losing battle for their health. They have insurance, but with co-pays anywhere from $300 to $3,000 a dose, they still can’t afford their medication.

Chronic Disease Fund is the nation’s largest co-pay assistance organization, but they needed help in getting the word out to corporate sponsors, donors and volunteers.

Our key strategy was to make potential sponsors and volunteers feel like they are agents of change. As part of this strategy, we created an outreach arm called “Good Days” thus giving a positive, hopeful spin to our messaging and enabling us to better create strategic alliances with corporate sponsors and donors.

Through a strategic grassroots partnership with Walgreens, for example, we were able to exceed our donation goal by partnering with over 400 Walgreens stores throughout Texas. The campaign included point of sale signs, banner ads, shelf talkers and coupon books. We also created an impactful website incorporating dramatic video content telling of the real life-and-death stories behind the people we serve. Additionally, we helped CDC plan its annual benefits and leadership conferences critical for rallying corporate donors and inspiring them to action.