Hoya Vision Care - North America
We helped HOYA introduce a new line of advanced products with a push-pull strategy that educated consumers about product advantages while motivating eyecare professionals to sell more of the products by rewarding them with fabulous trips and prizes. Excitement was maintained for the duration of these contests via fun and educational interactive online games, quizzes, email blasts and more.
Greek Getaway Contest
The more Hoya products eye care professionals sold– the more chances they got to win one of 40 fabulous trips to Greece! We kept eyecare professionals excited and interested with email blasts and fun online quizzes about HOYA products that let our contestants accumulate points. They loved it and clamored for more.
Collateral Materials
Collateral pieces for the Greek Getaway campaign were extensive and included everything from scratch-and-win cards and bag stuffers to contest instructions and game pieces.
Splendor of Spain Promotion
Our eyecare professionals loved our last promotion so we gave them more to be excited about. Trips to Spain and other ‘magnifico’ prizes were the motivators in this campaign – generating enthusiasm and another big boost in sales.
Landing page to the left is representative of the look. But this, like the Greek campaign, included website quizzes and games and a steady stream of motivational collateral pieces.
"Go for the Green" Promotion
Who wouldn’t want cold hard cash and a hybrid Lexus? To the left is just one example of how the concept presented.