Identity and Branding

We offer full branding packages for your organization, new product, or service offering launch. Often the place to start is with a market analysis that determines, among other things, your core benefits and how you're perceived against your competitors. A critical component of branding is the identity system – visual components such as logo, tagline, letterhead, or signage paired with style guidelines to ensure the corporate image is cohesive and consistent. We’ve included a few examples below. 

A New Day at United Regional

We’ve been helping United Regional maintain its leadership position in their North Texas region since 2007. Our first step was to elevate the brand with a brand makeover that included a standards guide to keep the identity consistent. even including architectural recommendations on signage. The rising sun icon and tagline were created to reflect a fresh new era at United Regional. For the rest of the story see United Regional.

Carter BloodCare Re-brand

A not-for-profit community-based blood center, Carter BloodCare is the primary provider of blood components and transfusion services for approximately 350 Texas healthcare facilities. One of our first missions when we began working with them in 2007 was to solidify their brand, as well as their various donor enrollment programs. See a snapshot of the brand standards here. Find out more at Carter Bloodcare.