ManeGait Equine Therapy
We helped get this new, nonprofit therapeutic horseback-riding center off to a galloping start. When we started working with ManeGait in 2008, they had a parcel of land, 5 horses, a handful of volunteers and a dozen students. Today, ManeGait has 30 horses, 2000 volunteers and 600 students with a waiting list of hundreds.
Build Brand and Identity
We started from the top down creating a logo that captured the spirit of ManeGait and a tagline with a strong call to action.
Coordinate Website and Content
The website set the tone for this brand which is both humorous and heartwarming. Grabber headlines and beautiful graphics made people stop and take notice.
Engage Donors with Print and Email
ManeGait was in need of horses. This is one of the communications we used. Same basic concept for ads, flyers and and emails, in this case directed to 4H organizations. We also did a series to recruit volunteers.
Reinforce the Miracles
Have your hankies ready. With almost no budget and a dedicated team, we created a series of 60-second videos that ultimately went viral. In short vignettes, you begin to understand what the program has meant to the kids and why ManeGait has made a difference in countless lives.
Please meet Grant, Katherine and Sophie in the videos to the right, then scroll through to see an example of how we help MainGate win over donors at their annual Gala at the Gait events.
