Branding
Whether you’re creating a new brand, rebranding or launching a departmental initiative consistent with your existing brand standards, we’ll help you define your mission, establish a strategic foundation and develop branding initiatives that effectively communicate who you are and what you stand for. This typically includes logo, tagline, brand guidelines and campaign development.
Branded Content
These days it is difficult for any healthcare organization to successfully compete without a steady flow of quality, branded content. Content not only keeps your audience empowered and engaged, it strengthens your SEO. But keeping your content fresh and relevant can be challenging, especially to a staff that’s already stretched thin. That’s where we come in. We do it all – from compelling copy and visuals for your website, to clever social media campaigns, to professionally-produced videos that make your audience sit up and take notice. Ready for some more good news? We can do it without blowing your budget.
Patient Engagement and Quality Initiatives
With the national healthcare focus on cost and quality objectives, how you are perceived by patients is key. Metrics such as HCAHPS can provide a clear picture of how patients see delivery of care and how they are tracked by payers including the Centers for Medicare and Medicaid Services. We can help you celebrate the success of your Patient Satisfaction, Education and Quality Initiatives
Staff Engagement and Recruitment
As you well know, your greatest resource is your people. We can not only help you recruit top talent, we can help build a dynamic internal culture – a culture in which team members are informed, motivated and in lockstep with your organization’s mission. We’ve often found that an organization’s most inspirational and motivating content comes from personal testimonials from the folks within.
Community Involvement
Interacting in the wider community should play an important role in your marketing strategy. This includes large area employers, local leaders, volunteers and financial donors. Perhaps it means stepping forward for disaster recovery or community development, or educating the public on important medical issues. Whatever your role, it starts by telling your organization’s story in a powerful way. What’s your story?