At Leap Healthcare Marketing, there is no B-team. Clients work directly with our leaders – Susan Taylor and Gae Benson – who stay hands-on every step of the way. Serving as creative directors in noteworthy Dallas ad agencies for over two decades, this award-winning, nail-it-the-first time copywriter/art director team taps into talent across the country, including photographers, video experts, music producers and website pros to offer you a full range of advertising and marketing services.
Susan Taylor
Consumer Headshrinker
Susan’s witty, irreverent style of writing earned her a suspension from the Academy of Our Lady High School in Chicago before the age of 16. Her career in advertising was well under way.
During her 25+ years in advertising, Susan has headed up the creative departments of a number of noteworthy agencies and has worked on a wide variety of national and international accounts. She is recognized for her big ideas, powerful headlines and clear communications. She is particularly adept at strategic positioning, integrated brand messaging and multi-touch marketing. Oh yeah… and squeezing the most out of a budget.
If you ask Susan the reason for her success, she’ll tell you it’s simple psychology. She has the ability to get inside the heads of consumers and connect with their needs. While her insightful approaches have garnered numerous awards, she’s the first to say her real benchmark for success is bottom-line results as evidenced by her impressive track record for meeting clients’ goals.
Susan heads up every creative project at LeapCreativeGroup. In her off time, she enjoys yoga, sipping good wine and figuring out how to do both at the same time.
Gae Benson
Ambassador of Amazement
Gae began her art career at the age of two on the walls of her parents’ home in Marshall, Texas. Decades later, she perfected her unique style at Art Center School of Design in Pasadena and then went on to become one of the most in-demand art/director/creative directors in the Southwest.
Gae is proficient in, well, you name it: promotions, point-of-purchase, packaging, television campaigns, logos, website design, digital & social media, magazine, newspaper, outdoor and direct mail. She’s worked for some of the world’s most popular brands and has to her credit a long list of prestigious awards for companies like American Airlines, Borden, Burger King, Chuck E. Cheese’s, Cointreau Liquor, Diet Coke, El Fenix Mexican Restaurants, Frito Lay Houlihan’s, Imperial Sugar, La Crème Creamer, McDonald’s, Motts Apple Sauce, Mug Root Beer, and Starbucks.
At Leap Creative Group, Gae envisions all things visual. Though her skill set is vast, she is best known for her customer-winning big-picture thinking, her irrepressible enthusiasm for her work and last but not least – her outrageously infectious laugh.
When not coming up with brilliant concepts, Gae enjoys making art out of found objects, and cooking things that make people swoon.
